Bring your Brand Online a WORK resource guide

Download the checklist here.


Domain registration:

Social media to consider (not an exhaustive list):

  • Instagram – best for visual brands
  • Facebook – seeming to become less important to brands, but still good to have a presence. Generally, require a spend to reach audiences.
  • Twitter – more of a place to interact with audiences and people doing similar work as you.
  • Pinterest – a place to integrate your products, build an influencer-like following.
  • Medium – a place for writers and bloggers.

Where to get a website:

  • Squarespace – for you if you don’t have a big budget (to hire a web developer/designer) and want to get something up quickly.
  • WordPress – capabilities to create a more custom experience and unique presence for your brand. Themes exist to make it easier, but hosting is required. We like WP Engine for hosting.
  • Shopify – if you’re selling products online, Shopify is the best tool for the job.

Other things to consider:

  • Direct email marketing is one of the best ways to reach your customers or audience directly. Consider creating a newsletter with Mailchimp.
  • Struggling to find content / not able to hire a photographer yet? Not all stock photos suck. Check out Unsplash for free photos, or for affordable photos (and video), we like Stocksy.
  • Google Fonts is a great resource for free, beautiful fonts, and most of them are available to download (plus many more) at Font Squirrel.
  • Creative Market is a great resource for typography, graphics, and website themes, and much more.

Our branding questionnaire:

  • Describe your products / services. What are your offerings, if any?
  • What are your brand values?
  • What is your mission statement? 
  • Who is your target audience? 
  • Who are your competitors, if any?
  • What makes you unique?